industry Why Twitter bans adult models for retweets

Retweet groups for a long time have been an established fixture in the marketing repertoire of digital sex workers, but now the social media giant is shutting them done. Read on to understand what happened.

What are retweet groups

To put it simple a retweet group is a communication group between models with a certain set of rules on how to post and retweet or like each others tweets. A more in-depth guide can be found on our retweet groups 101 article.

But does it work?

Generally many adult models see a decent level of success from engaging in retweet circles, as it does boost your follower count. However the value and conversion rate of these fans vastly depends on how you engage and motivate your fans and also how suitable the other creators you do retweets with are to your own profile. In short retweet groups can work but only if you put some strategy to it.

Why Twitter acts now

For a long time retweet groups have been opened and ran directly on the Twitter platform itself without any issues, even though it was always questionable if and to what point they are compliant with Twitter community guidelines.

However the general growth of OnlyFans and online sex work resulted in a high influx of new creators, who sometimes were too eager to grow their profiles, meaning they posted and retweeted quite a bit too much. This spam in turn annoyed Twitter users and likely forced Twitters hand in enforcing the community guidelines more strictly.

The impact of Elon Musks takeover

With Elon Musks goal to purchase Twitter and restore a focus on free speech the impact of this acquisition on adult models is still unclear. While it is unlikely that Elon pays any particular attention to the niche of online sex work, creators will have to anticipate an increase of scrutiny and clean up leading up to the deal.