Tube sites are an often overlooked marketing channel that can be immensely valuable for adult creators due to the sheer reach of these platforms.
Tube sites, commonly known as “tubes”, were one of the early online porn aggregators. While starting in a grey area and causing their fair share of tumult in their heydays tubes have come a long way and are now an integral part of the porn industry.
As some of the most visited websites on the internet tubes are not only a gigantic marketing machine for established porn studios, but can also be immensely valuable to drive traffic for individual models.
Over the years there have been thousands of tube pages, mostly general and some focusing on specific niches or fetishes, but the biggest amount of traffic is concentrated on the top pages. These internationally most visited tubes are:
While it can be worth to log at more than these top 3, especially for models dealing in specific niches, they are a good starting point for getting your porn tube profiles going.
Marketing on tubes is very different from social media and especially interesting for models without a pre-existing following. Like non-adult video platforms tubes are first and foremost a search engine, that means they will serve the content most suitable for a given users preferences or search terms.
Knowing this can give you the basics of your tube marketing strategy, try to upload videos that best showcase your features or content styles and make sure to add matching descriptions and tags so that the tubes can start funnelling users onto your videos.
There are 2 main ways how adult models can monetise their videos and followings on porn tubes. The first and most easy is to participate in the view share program. Most established and big tubes will share their earnings from ads on your videos with you, this is a very straight forward way of turning your views directly into cash without needing users to pay for anything.
Another lucrative way to leverage your free video views is by motivating the users to check your paid offers, this can be an OnlyFans link that is embedded as watermark into your video or even your own video store directly embedded through your profile on the tube website.
These are just some ideas on how to market yourself and monetise your content on tube websites, however there are many more strategies and opportunities in this space! The most important is to get started and experiment with what works best for your brand and content.
Model Support
Marten is lead of our model success team at xswipe.co. He is driving our product development to craft an amazing platform for performers and engages users and key industry players in the ecosystem.